NATTY LIGHT SOCAL
As the lead creatives behind Natural Light organic social, my partner and I were responsible regularly engaging an audience of over 690,000+ across platforms.
We used the power of memes to help solidify Natty as the most engaged brand in the Anheuser-Busch Portfolio and Comscore’s #2 beer brand on social media in 2022.
CONTENT CREATION
Partner in Crime: @TravisNagiewitz
On the morning of Super Bowl LVI we launched a mock of this fake Natty can as an homage to the contending Cincinnati Bengals.
“The Only Thing Colder Than Joey B” resulted in over 27,000 IG shares, 3 million Twitter impressions and multiple organic PR mentions.
The Cini-Natty Can:
We teamed up with our friends at Busch Light to bring a mock of this collaborative 30-pack to social for National BFF Day.
The post generated 80,000 social impressions, 3.3 million total impressions and multiple PR write-ups.
The BFF-Pack
