Natural Light Social
Back when Copywriters and Art Directors were just fancy titles for Pro Meme-Makers, my partner and I were responsible for regularly engaging an audience of over 690,000+ across platforms for Natty Light social channels.
We helped solidify Natty as the most engaged brand in the Anheuser-Busch Portfolio and Comscore’s #2 beer brand on social media in 2022.
CONTENT CREATION
Partners in Crime: @TravisNagiewitz @BenAshauer
Agency: draftLine USA
On the morning of Super Bowl LVI we launched a mock of this fake Natty can as an homage to the contending Cincinnati Bengals.
“The Only Thing Colder Than Joey B” resulted in over 27,000 IG shares, 3 million Twitter impressions and multiple organic PR mentions.
The Cini-Natty Can:
We teamed up with our friends at Busch Light to bring a mock of this collaborative 30-pack to social for National BFF Day.
The post generated 80,000 social impressions, 3.3 million total impressions and multiple PR write-ups.
The BFF-Pack
