TASTE OF HOME
PROBLEM: Every year, servicemen and women across the globe are stationed far away from home for the holidays.
IDEA: As the beer that embodies the American spirit, Bud teamed up with Folds of Honor to make it easy for folks to send a six-pack of Budweiser and a personal note to a service member they love during the holidays.
DELIVERABLES: Social asset + rollout, landing page, influencer copy
BUDWEISER
We launched our campaign across social channels and directed people to our microsite to easily send a six-pack to a loved one.The campaign resulted in 23 organic PR placements, 6 million impressions, and 100 percent positive sentiment, all without any paid media to support.
Creative Director: Edin White
Designer: Ryan El-Yafouri
Copywriter: Kyle Saurbier
