TASTE OF HOME
Every year, there are tons of servicemen and women who can’t make it home for the holidays. As the beer that embodies the American spirit, Bud teamed up with Folds of Honor to make it easy for folks to send a six-pack of Budweiser and a personal note to a service member they love during the holidays.
DIGITAL HOLIDAY CAMPAIGN
Our 360 degree digital approach leveraged Folds of Honor Social channels, CRM/Email capabilities, our MLB influencer partnerships and local news outlets to get the word out.
We launched our campaign across social channels and directed people to our microsite to send a six pack to a loved one.
The first Taste Of Home campaign resulted in 23 organic PR placements, 6 million impressions and 100 percent positive sentiment, all without a single dollar of paid media to support.
