INTRODUCING: BUSCH LIGHT PEACH
MOVING TO THE COUNTRY, GONNA EAT A LOT OF PEACHES
MOVING TO THE COUNTRY, GONNA EAT ME A LOT OF PEACHES
MOVING TO THE COUNTRY, GONNA EAT A LOT OF PEACHES MOVING TO THE COUNTRY, GONNA EAT ME A LOT OF PEACHES
We were challenged with creating an origin story to drive awareness for Busch Light’s second flavored lager to reach the market in time for summer.
This digital spot combined draftLine’s in-house animation capabilities with real mouth-watering product shots to recruit Busch loyalists and summer beverage seekers alike.
It also features one of the catchiest tunes of all time.
NATIONAL TVC
RIPE FOR THE SUMMER
MILLIONS OF PEACHES, PEACHES FOR ME
MILLIONS OF PEACHES, PEACHES FOR FREE
MILLIONS OF PEACHES, PEACHES FOR ME MILLIONS OF PEACHES, PEACHES FOR FREE
Influencer Kit:
Online:
CD: Ryan Kroog
Senior Art Director: Reagan From
ACD: Kristen Price
3D Animation: Josh Chavez
Agency: draftLine USA