INTRODUCING: BUSCH LIGHT PEACH

PROBLEM: Busch Light needed a product-forward origin story to drive awareness for their second flavored lager to reach the summer market.

IDEA: This digital spot combined draftLine’s in-house animation capabilities, real mouth-watering product and the catchiest tune of all time to recruit Busch loyalists and summer beverage seekers alike.

DELIVERABLES: 30-second broadcast TVC spot, social rollout, landing page, influencer kit

BUSCH LIGHT PEACH

RIPE FOR THE SUMMER

Animation: Steve Cady

Art Director: Travis Nagiewicz

Copywriter: Kyle Saurbier

Creative Director: Ryan Kroog

Associate Creative Director: Kristen Price

Senior Art Director: Reagan From

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