PROBLEM: Natural Light needed a big moment to win the attention of a new audience with it’s new flavored Vodka.

IDEA: We tapped DJ Steve Aoki to help us own the pregame, reminding folks that there’s no part of the night quite like the start by offering a few lucky fans a chance to host a pregame DJ set from Aoki over Spring Break.

DELIVERABLES: Launch video, social assets, landing page

NATURAL LIGHT VODKA