THE PREGAME RESIDENCY

DIGITAL + EARNED

Steve Aoki knows there’s no part of the night quite like the start of the night, which is why we tapped him to elevate the launch of Natural Light Vodka. The draftLine team collaborated with external agency partners to offer a few lucky fans a chance to host a pregame DJ set from Aoki, just in time for Spring Break.

CD: Deniz Yegen

ACD: Ryan Kroog

Art Direction: Travis Nagiewitz

Copywriter: Kyle Saurbier

Agency: draftLine USA

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Busch Light // Kevin Harvick

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