KEVIN HARVICK DAYTONA 500

After 20+ years dominating NASCAR’s highest level, Kevin “The Closer” Harvick decided that the 2023 season would be his last. As his main sponsors, Busch Light had a duty to remind fans how far hard work can take you. This spot aired at the Daytona 500 to kick-off the 2023 season and get #4 fans fired up for one final run.

WATCH HIM WORK

NATIONAL TVC

CD: Ryan Kroog

ACD: Kristen Price

Art Director: Reagan Fromm

Copywriter: Kyle Saurbier

Agency: draftLine USA

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