KEVIN HARVICK DAYTONA 500
After 20+ years dominating NASCAR’s highest level, Kevin “The Closer” Harvick decided that the 2023 season would be his last. As his main sponsors, Busch Light had a duty to remind fans how far hard work can take you. This spot aired at the Daytona 500 to kick-off the 2023 season and get #4 fans fired up for one final run.
WATCH HIM WORK
NATIONAL TVC
CD: Ryan Kroog
ACD: Kristen Price
Art Director: Reagan Fromm
Copywriter: Kyle Saurbier
Agency: draftLine USA