PROBLEM: After announcing that the 2023 season would be his last, Kevin “The Closer” Harvick needed to show #4 fans that he still had gas left in the tank for one final run.

IDEA: As his biggest sponsor, Busch Light launched a national spot during the Daytona 500 to remind them how far hard work can take you.

DELIVERABLES: :30 broadcast TV script + storyboards

WATCH HIM WORK

BUSCH LIGHT